On-Line Video vs. TV Ad Performance

Related industry stats continue to excite: comScore reports that in May 2010, 183 million U.S. Internet users watched nearly 34 billion videos (averaging 100 YouTube videos per month per user...so guess where you're going to get the most eyeballs). And eMarketer forecasts that spending for online video advertising will make the format the second biggest recipient of new ad dollars from 2010 to 2014: of the more than $13.6 billion incremental dollars that will flow into online advertising during that five-year period, 33 percent will come from video ads, representing a 30 to 40 percent increase in the sector. EMarketer predicts that most of this growth will come from "brand marketers looking for greater targeting shifting a portion of their TV budgets onto the Web."

Gotta Love Performance

There's even better reason for media planners to incorporate online video ads into their campaigns: they work! Online video advertising works for brand campaigns as well as traffic-generating ones. In April 2010, Nielsen found that premium online video ads actually outperformed traditional television ads in recall, branding, messaging, and likeability.

Released last June, DoubleClick's Benchmarks Report showed online video ads astronomically outperforming average click-through rates (0.1 percent vs. up to 5.0 percent, depending upon the size and type of video ad). TubeMogul places the figure a bit lower at 3.0 percent, but that's still a huge boost.

Online video advertising also outperforms when it comes to engagement and conversion, particularly when compared to other rich media ad formats. DoubleClick found 13 to 20 percent increases in ad interaction rates of video ads compared to non-video rich media ads. Video ad network BrightRoll conducted a study that found a five-month-long online video campaign for a major CPG company raised in-store sales over 6 percent.

Schedule a short 30min meeting to discuss developing a on-line video campaign today. http://bizimagemarketing.com

Entrepreneurship

Entrepreneurship -Three things entrepreneurship develops.

Visit us at http://bizimage.net

Google makes improvements to its search algorithm

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Finding the Courage to Change

Betsy Jordyn, Windermere Design Contributor- Partner

The biggest challenge with change is that we have to give up the familiar and enter into the terrain of the unknown. And this is uncomfortable. For this reason, many of us would rather complain, than change. It is easier to talk about what is going wrong, rather than take the action to do what is right.

Instead of looking at change as a massive mountain to climb, consider what it looks like to take just one step. Have one difficult conversation. Take one small risk. When you practice reaching out and asking for what you want and then taking the necessary actions, you will find yourself propelled on the path you wish to go.

Stop wishing and get moving. Courage isn’t about being without fear. It is acting in spite of it.

Survey Says 

Contribute to the conversation.

Last week we asked – Why do we stay in situations that do not benefit us? Sense of comfort with the familiar; lack of vision for other alternatives; consequences of change doesn’t feel worth it; fear of upsetting others and burning bridges; lack of courage to make needed changes.

The majority of you responded “sense of comfort with the familiar” at 37%. “Lack of courage to make needed changes” followed closely at 26%. Only 3% of you cited “lack of vision for other alternatives.

Orlando Predators - Coach Bret Munsey as the team’s new head coach

The Arena Football League’s Orlando Predators is proud to introduce former Preds player and assistant coach Bret Munsey as the team’s new head coach.

The Winter Park native spent three seasons with the Predators from 2003-05, where he served as secondary coach and director of player personnel before becoming head coach of the Philadelphia Soul. Munsey led the Soul to a 35-20 overall mark in three playoff seasons (2006-08), including a 13-3 record and ArenaBowl title in 2008.

Munsey returns to the indoor game after spending the past two seasons as director of player personnel in the United Football League, where he currently holds that position with the Virginia Destroyers.

While in Orlando as an assistant coach under Fran Papasedero and Jay Gruden, the Preds went a combined 34-19 with Munsey on staff.

External Consultant

Educate on web-site and office

Patients are becoming ever more savvy about their medical care, wanting to know as much as possible. If you provide educational video on your site and in your office about your specialty that truly educates patients,not sells, it adds value to both your practice and the offices that refer their patients to you. Visit us at Bizimage.net

Image is Everything

Your image is not simply the materials you create with your logo, but also includes your building, your staff, and how everyone interacts with patients. Using a designer to create the right office atmosphere can provide vast amounts of marketing and public relations benefit. Couple this with professional staff who are dressed in matching attire and know the professional protocols set forward in answering the phone and interacting with patients and you have set yourself up for success. Visit us at BIzimage.net

Inattentional blindness

Inattentional blindness, also known as perceptual blindness, is the phenomenon of not being able to perceive things that are in plain sight. It is caused by an absence of attention to the unseen object and is clear evidence of the importance of attention for perceiving. Without attention we are as if functionally blind. It is closely related to change blindness, which refers to our inability to perceive changes to features in scenes to which we are not attending. It is also related to the Attentional Blink, a phenomenon which occurs when we are searching for two particular target items in a rapidly presented list of items. We often fail to perceive the second target if it occurs between 150 and 400 msec after the first. This also is due to our failure to attend to the second target while attention is absorbed by the first one.

The term inattentional blindness was coined by Arien Mack and Irvin Rock in 1992. It was used as the title of Mack and Rock's book published by MIT Press in 1998. The book describes the discovery of Inattentional Blindness and the procedure used for revealing it.

The best-known study demonstrating inattentional blindness is the Invisible gorilla test, which was conducted by Daniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University. Their study, a revised version of earlier studies conducted by Ulric Neisser, Neisser and Becklen, 1975, asked subjects to watch a short video in which two groups of people (wearing black and white t-shirts) pass a basketball around. The subjects are told to either count the number of passes made by one of the teams or to keep count of bounce passes vs. aerial passes. In different versions of the video a woman walks through the scene carrying an umbrella, or wearing a full gorilla suit.^[1] After watching the video the subjects are asked if they saw anything out of the ordinary take place. In most groups, 50% of the subjects did not report seeing the gorilla. The failure to perceive the gorilla or the woman carrying an umbrella is attributed to the failure to attend to it while engaged in the difficult task of counting the number of passes of the ball. These results indicate that the relationship between what is in one's visual field and perception is based much more significantly on attention than was previously thought.

Another experiment was carried out by Steve Most, Daniel Simons, Christopher Chabris, and Brian Scholl. They had objects moving randomly on a computer screen. Participants were instructed to attend to the black objects and ignore the white, or vice versa. After several trials, a red cross unexpectedly appeared and traveled across the display, remaining on the computer screen for five seconds. The results of the experiment showed that even though the cross was distinctive from the black and white objects both in color and shape, about a third of participants missed it. They had found that people may be attentionally tuned to certain perceptual dimensions, such as brightness or shape.

The basic Simons study was re-used on British television as a public safety advert designed to point out the potential dangers to cyclists caused by inattentional blindness in motorists. In the advert the gorilla is replaced by a moonwalking bear.

NASA conducted an experiment in a flight simulator in which commercial pilots were tested to see if they would notice distractions on a runway during simulated landings.^[2] Those who were trained pilots did not notice and landed directly on top of the distraction 1/4 of the time, while untrained pilots didn't know what to expect of a typical landing and thus saw the distraction.^[2]

Banner blindness

Banner blindness is a phenomenon in web usability where visitors on a website ignore banner-like information.

The term "banner blindness" was coined by Benway and Lane^[1] as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. Subjects were given tasks to search information on a website.

 The information that was overlooked included both external advertisement banners and internal navigational banners, e.g. quick links. The placement of the banners on a web page had little effect on whether or not the subjects noticed them. The result of the study contradicted the popular web design guideline that larger, colourful and animated elements on a website are more likely to be seen by users.

However, in an experiment by Bayles^[2] the results showed that users generally noticed web banners. This was proven by e.g. eye-tracking tests. The experiment concentrated on how users perceived a single web page and what they could recognise and recall of it afterwards. It has been argued that experiments like this without real-world tasks have poor methodology, and produce poor results.^[3]

Pagendarm and Schaumburg^[4] argued that a possible explanation for the banner blindness phenomenon lay in the way users interacted with websites. Users tend to either search for specific information or aimlessly browse from one page to the next. Users have constructed web related cognitive schemata for different tasks on the web. This hypothesis was also suggested by Norman.^[5] When searching for specific information on a website, users focus only on the parts of the page where they would assume the relevant information could be, i.e. small text and hyperlinks. Large colourful or animated banners and other graphics are in this case ignored. Usability tests that compared the perception of banners between groups of subjects searching for specific information and subjects aimlessly browsing seem to support this theory.

It's finally here! Final Cut X

It's finally here!  Final Cut X .

 

Here at Windermere Design, we will be sequestering ourselves over the next few days to discover all the new bells and whistles in order to provide the same caliber of production on Final Cut X as we have delivered with the other versions of Final Cut for the past 10 years, http://www.youtube.com/user/bizimage1 to view some of our video production.  Stay tuned!

Ignite Your Talent

BY BETSY JORDAN OF ACCELERA CONSULTING. A WINDERMERE DESIGN CONSULTING PARTNER.

Greetings!

Successful people (meaning those who are living lives that are full, meaningful and abundant) have one significant trait in common. That trait is not intelligence, empathy or even drive. It is ownership of their lives.

They fully leverage all that they have, all that they are and all that they have been.

It is your responsibility to leverage all that you've got. Take ownership of yourself, your talents and the tasks in front of you. Be the best you can be; do the best you can.

Own your life and your career. That is how you succeed.

Ignite Your Talent How to Own Your Life, Career and Success We don't choose our gifts or talents but we can choose how well we steward them to help ourselves and others. The following are seven tips to own your life and career so that you will have the kind of success that creates value in your life and the lives of others. 1.    Do not let other people define who you are. Your sense of self and source of strength has to come from the inside so you do not experience a foundation shift each time public opinion of you changes. 2.    Do not let other people drain your lifeblood, energy and capacity. Take inventory of the people in your life. Keep those that support, encourage and challenge you and let go of those who suck the living daylights out of you. 3.    Do not let your past define you, but transform you. All of us have had dysfunctions of some kind in our past, whether from childhood hurts, marriage issues or personal failure. Instead of asking "why" these things happen, ask "to what end" so that you can grow from the pain and thus help others better. 4.    Take a hold of your gifts and talents without apology. There is no reason to feel bad if you think faster than others, sing better, or do complicated math problems in your head. Embrace what you bring to the world. 5.    Leverage your talents, passion and personal story into a way of adding dramatic value to others. Find the path between who you are and those who could benefit from your unique gifting. What you have to offer has a place and is needed. Find those who need you with urgency. 6.    Take responsibility for how you contribute to the well-being and self-esteem of others. What you do and say has tremendous impact on others. Be cognizant of this reality when interacting with others. Be purposeful to build others up and avoid tearing them down. 7.    Protect what you have with all that you've got. Who you are and what you have to offer is a treasure. Watch yourself if you want to give your expertise away for less than its worth because you either a) want to be liked or b) do not feel that you can ask for equitable compensation. Protect yourself from those who might want to use you or bring harm to you. Start now to fully embrace all aspects of your life - the good, the bad and the not so pretty.  By owning all that you are you put yourself in the best position to achieve what matters most to you.
Ignite your Spirit "My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment." Oprah Winfrey
visit Bizimage.net

Emotional and Rational Brand Aspects

To begin the process of understanding the emotional and rational aspects of your 

organizational or personal brand.  

1. Do you know what business you are in… and what you are not in?
   
   Yes No Don't know
2. Is your target market well aware of what you have to offer and how you can add value?
   
   Yes No Don't know
3. Does your strategy reflect the unique strengths of your organization?
   
   Yes No Don't know
4. Does your strategy reflect what your organization is collectively passionate about?
   
   Yes No Don't know
5. Do your employees have clarity on what you do, for whom and why?
   
   Yes No Don't know
6. Can employees at all levels articulate how their job fits into the overall organization’s goals?
   
   Yes No Don't know
7. Do you have a set of long-term and short-term goals that are specific, clear and measureable?
   
   Yes No Don't know
8. Is a set of performance measures used to track progress against strategy?
   
   Yes No Don't know
9. When initiatives are proposed, are they determined in light of performance gaps against strategic goals?
   
   Yes No Don't know
10. Are individual performance objectives and measures tied to organizational goals?
    
    Yes No Don't know
     Betsy Jordan- Accelera Consulting,  Schedule appointment today to discuss results.   http://bizimage.net/contact.html

Branding Question?

Here's a simple test. Ask ten people on your staff what your company stands for. If you don't get the same answer, you have a brand problem.

Ask ten customers what your company stands for, if you don't get close to the same answer, you have a brand problem. Visit us at bizimage.net to creating brand power.

Brand Building

By Betsy Jordan of Accelera Consulting. A Windermere Design consulting partner.

The other day I had to buy a gift for my daughter to take to a classmate’s birthday party. I was seeking a gift that would provide the maximum value for my money. But I drove 20 minutes out of my way to go to Target, although there is a Wal-Mart on my way home.

I started to ponder the rationality of my decision. My targeted purchase was a Barbie, which I knew was a dollar more at Target. In addition to the dollar, I spent extra money on gas by going to Target. Plus, the extra 40 minutes I spent in the car was time I could have invested in doing something useful. Despite all this, I felt like I got a good deal and a positive price/value. So why did I go to Target? I went because of their brand.

What is a brand?
A brand is a promise that you make and consistently deliver to your customers. Your brand includes both the tangible and the intangible aspects of who your organization is from the perspective of your customers. It is what causes them to position you in the marketplace. Target and Wal-Mart are both in the volume-discount retail business. However, their target markets, store personalities and customer experiences are quite different. The difference is in their branding, which can clearly be seen in their advertising, store layout and design, product choices, corporate partnership choices, employee apparel and many other significant strategic decisions.

Why is branding yourself essential to long-term success?
If you don’t take charge of your brand, it will be done for you. Your organization will be positioned by your customers, which means that their impressions of you may:

1. Not be what you intended.
2. Not be relevant to them, and thus cause a barrier to their considering your products/services.
3. Be so unfavorable that any future business you want to do will be inhibited.
4. Be so undifferentiated that you will not be able to compete effectively.

For example, Target’s brand is aimed at the yuppie market, which wants good value without sacrificing style. Wal-Mart, on the other hand, goes after middle-class Americans who want low prices and approachability. But what about K-Mart? If asked, most people would have a hard time explaining just who it is K-Mart seeks to serve and how that chain is unique. For this reason, K-Mart wasn’t even on my radar screen when I was seeking to purchase that Barbie. And I am not alone. Data collected on this subject shows that K-Mart lags significantly behind Target and Wal-Mart in terms of market share and revenue.
If you do take charge of your brand, it will yield incredible results over the long term. For example, it is estimated that Coca-Cola’s brand equity is valued at over $67 billion – making Coke the number-one brand in the world. This is amazing, considering that the company doesn’t do much more than sell sugar and water in a can. Another example is the Disney Company, which is fanatical about protecting the value of its brand. And, without even knowing the numbers, it is easy to see the value of a brand when most people consistently ask for a “Kleenex” as opposed to a “tissue.” In the short-term, a well-defined brand makes it easy to deliver a positive customer experience, which means that customers experience what was promised to them or what they expected. And in the long term, it is these brand lovers, customers who are loyal to your brand, who provide the base for brand longevity and exponential results.

What are steps involved with branding?
There are four basic steps to Branding:

1. Market Research and Environmental Scan
2. Completion of the Strategic Brand Profile
3. Translation of the Strategic Brand Profile into Brand Charter Statements
4. Organizational Alignment to Brand Charter

For market research and environmental scan, you need to be able to answer the following questions:
How are we perceived by our consumers?

• What is their awareness of who we are and what we do?
• What business do they think we’re in?
• How would they characterize our corporate personality?
• Is their impression of us favorable or unfavorable? Why?
• Are they motivated to try our products and services? Why or why not?
• If they have tried our products and services, how motivated are they to repeat their usage and recommend our products and services to others?
• If we came up with a new product or service, would they be interested in working with our organization again? Why or why not?

What do we know our about our consumers and the marketplace?

• How would we describe our consumers? (This includes demographics, income level, education, etc.)
• What are the expectations of our consumers? What is important to them?
• How do we see our consumers changing and evolving over the next 10 years?
• What choices do our consumers have that are in competition with our products and services?
• What do we have that appeals to our consumers? What do others have that appeals to our consumers?
• What are the trends in our industry that we need to be aware of? Which trends do we want to lead, be the middle of or lag behind?

Strategic Brand Profile
The table below is a strategic brand profile. When each box is filled out, the emotional and rational aspects of a brand are captured.

Translating the Strategic Brand Profile into a Brand Charter
Once decisions have been made on the Strategy Brand Profile, the concepts can be captured into a brand charter. There are four separate statements that comprise a brand charter:

• Vision Statement: This statement describes the ongoing state that the organization ideally wants to achieve.

• Essence Statement: This statement is written from the perspective of the customer/client and reflects how the organization wants its customers to feel when they are experiencing products/services.

• Positioning Statement: This statement is primarily used by individuals who create advertisement and printed collateral, and focuses on three things:
  • Especially for Brand Lovers
  • Our organization, product/service is the Frame of Reference
  • That Product Difference

• Mission Statement: This statement clearly gives marching orders to the organization on what it needs to do, for whom and to what end, in order to deliver on the Vision Statement.

Organizational Alignment to the Brand Charter
Once the main strategic decisions have been made and articulated in the brand charter, the rest of the organization should be brought into alignment to support the strategy. Again, a brand is a promise that is made and consistently delivered. More often than not, this is where branding efforts fall apart. Promises are made, but they are made inconsistently. And, worse, promises are made but aren’t delivered on.
In terms of aligning external messages that are delivered to customers, review the following to ensure alignment:

• Website
• Products
• Services
• Atmosphere
• Printed materials
• Other customers
• Packaging
• Consumer messages in advertising

Review the following categories in terms of aligning your internal organization to support delivery of brand promises:

• Organizational structure Is work divided up in such a way that it supports strategic intents?
• Leadership Do your leaders understand and embody the brand?
• Processes Do processes support delivery of brand promises?
• Recruiting and Hiring Are the right people sought after and hired?
• Training Are employees trained on how to deliver brand promises?
• Compensation and Rewards Do these systems reinforce behaviors that support brand delivery?

The Bottom Line
During tough economic times, don’t cut your organization’s efforts to build an effective brand. You should never ignore your brand when you are “tightening your belt,” as tempting as it may be. Rather, that is the time to focus your resources on improving the touch-points between your organization and its customers.
You need to do more than make promises; you need to ensure that you deliver on them. You also need to do what it takes to ensure that your brand and strategic intentions are decision-making filters for employees at every level in your organization. Brands are defined by actions, not just words. What your organization does in bull and bear markets must reflect your brand identity in order to ensure long-term success.
Do you need to take greater charge or your brand?  Give us a call at 407.235.8250 for a free consultation. 

How the Brain Processes Information

Research has shown us that the brain processes information using two channels—visual and auditory.

When information is presented using both channels, the brain can accommodate more new information. By taking advantage of this multimodal processing capability and technology-based tools, we can dramatically enhance audience comprehension and recall through multimedia.

We are at the beginning of a revolution in neuroscience, and yet we know more about how the brain processes information than ever before.

How we process information 

Our ability to process information is a multi-step process that involves the 

perception, attention, selection, organization and integration of information 

(Sweller, 2003).  At the center of this process is long term memory.  As the 

name implies, our long term memory stores our accumulated knowledge.  Our 

accumulated knowledge is organized into ―chunks‖ of information in what are 

known as schema.  Schemas allow us to organize information in meaningful 

ways and help us integrate and organize new information (Chi, Glaser, and Rees, 

1982).  In short, our long term memory is where what we know is stored and 

where we integrate new information.  If information does not find its way into 

long term memory, it is lost.  Learning can be thought of as change in our long 

term memory. 

The limitations of working memory 

Before information can be integrated into long term memory it must be received 

and processed by our working memory.  Working memory is very limited; it 

can only handle small amounts of information before it has to be integrated into 

our long term memory or lost.  In his landmark article on this subject, George 

Miller (1956) suggested that we can only process about seven pieces of 

information at one time.  And, we must do so quickly, as working memory can 

only keep information for about 20 seconds.   

Multiple channels for information processing 

Researchers now believe that there are multiple channels in working memory.  

Baddeley (1992) proposes an auditory and a visual channel. The auditory 

channel handles information that is heard, while the visual channel processes

information that is seen.  Text seems to have unique processing requirements, 

with words initially captured by the visual channel and then converted to sounds 

in the auditory channel (Mayer, 2005)

Research suggests that the visual channel handles less information than the auditory channel (Miler, 2005).  However, when information is presented using both the visual and auditory channels, working 

memory can handle more information overall.  Using multiple channels can increase the amount of 

information that the brain can process (Sweller, 2005).  But, there is still the risk of cognitive 

overload.   Too much information delivered in an ineffective manner can interfere with the brain’s ability to successfully integrate information into long term memory.   visit bizimage.net

Logical Vs. Intuitive Processing

The left brain processes in a linear, sequential, logical manner. When you process on the left side, you use information piece by piece to solve a math problem or work out a science experiment. When you read and listen, you look for the pieces so that you can draw logical conclusions. If you process primarily on the right side of the brain, you use intuition. You may know the right answer to a math problem but not be sure how you got it. You may have to start with the answer and work backwards. On a quiz, you have a gut feeling as to which answers are correct, and you are usually right. In writing, it is the left brain that pays attention to mechanics such as spelling, agreement, and punctuation. But the right side pays attention to coherence and meaning; that is, your right brain tells you it "feels" right.  Visit bizimage.net

THE BENEFITS OF MULTIMEDIA

The two main benefits to multimedia are Clarity and Interaction

Images, animation and video can be used very effectively to emphasize a point. A picture can speak a thousand words, so the saying goes (just make sure that it is saying the right words). By combining a number of media together you can make the overall effect much more appealing. This helps to maintain the attention of your target audience. Video in particular has a very powerful effect on people, lending a perceived credibility to your message which is often otherwise missing. This is thanks, in part, to the saturation of television in modern culture.

As mentioned earlier, interactivity allows the end user to concentrate on the areas of most interest to them without having to wade through extraneous material. People do not tend to think in a linear fashion, but rather tend to jump from point to point and not necessarily in any discernible order. If your product caters well to the non-linear thought processes of your target audience then it becomes more user friendly and consequently more successful. Interactivity, if implemented correctly, can also provide users with the ability to query the information provided to them, asking for further clarity or requesting related information. more... visit bizimage.net

WHAT IS MULTIMEDIA ?

When people talk of multimedia in this day and age, they are usually referring to CD/DVD Rom packages. These use a range of types of media including text, sound, images, video and animation.

Interactive multimedia allows users some level of control over how and when the information or data on the CD Rom is presented to them. In this way it differs from linear presentation systems such as video. However, multimedia in it's purest form has been with us since we first learned to talk and point. Imagine a class room in which the teacher talks to his class and writes on a chalkboard.

This is multimedia using text and sound. If the teacher is generous enough to answer questions during his lesson then we have interactive multimedia. The teacher could just stand there and talk to his students, but chooses to use the written word to enhance his lesson and takes questions in order to ensure that his students get more information on points unclear to them.

Clarity and Interactivity.  These are the driving factors behind modern multimedia. It is merely using newly available technology to enhance traditional ideals.  http://bizimage.net/multimedia.html

Multimedia in Legal Proceedings

From the day a client walks through the door, the focus is to obtain a favorable result. As an advocate, you must demonstrate to whomever is deciding your case the strength of your position and the weakness of your opponent’s case. To prove your case, you need to persuade the factfinder using witnesses and exhibits that demonstrate the merits of your case.

One of the most effective and important methods of persuading the factfinder is through the use of multimedia aids. Seeing and hearing is believing. Our society, including judges, expects to be entertained and taught through multimedia. The preparation of multimedia visual presentations can be calculated to be persuasive of a particular position and to assist in convincing the trier of fact to reach a decision in your client’s favor. Visual aids summarize, supplement and assist in conveying your message to the trier of fact.

Common sense and a substantial amount of research dollars demonstrate that advertisements, TV ads, and movies all stimulate and persuade us. Millions of dollars are spent on advertising campaigns to convince us to purchase services or products. The latest visual techniques ? including color patterns ? can be observed on TV on a daily basis. When you see commercial ads, use your imagination to see if they can be applied to a case. For example, the show "60 Minutes" uses persuasive techniques to highlight documentary evidence to influence you.

The rest of the world expects presentations that provide multi-sensory stimulus to learn and decide the merits of products and services, why not disputes? There are many important benefits to using computer technology in your case during legal proceedings:

Increases juror understanding and the trier of fact remains focused on the case - The trier of fact wants to learn and be involved in the presentation of the case. The trier of fact wants a visual presentation. It brings a case to life. It provides variety, keeps them interested, and increases their understanding of the factual and legal issues in a case.

Controlling the flow of your case - Presenting digitally allows you to control the pace and flow of your case. You have the capability to rapidly present successive documents to a witness during examination and not be interrupted by paper shuffling with the witness or jury. For example, it is much easier to present a direct examination of your witnesses, since they can see beforehand on the computer monitor highlighted portions of documents that they will be testifying about.

Simplifying complex issues - Demonstrative evidence can simplify voluminous and confusing facts for the benefit of a jury. The old adage “a picture is worth a thousand words” definitely applies in all of your legal proceedings. Properly used, technology with graphics and other multimedia can simplify the issues and provide the tool for jurors to understand your case.  Visit  us at http://bizimage.net

Social Media?

Social Media?

Are you wondering how you can get more leads and prospects into the sales funnel?

If you haven't tried social media, that might be your answer. More and more people are using the Internet these days, and most of them are regular users of social media sites such as Twitter, Linkedln, Facebook and You Tube. In fact, Facebook was declared the most visited site on the Internet in 2010. Since so many people are on these social networks, why shouldn't your business be?

Creating social media profiles for your business adds more channels to your multichannel marketing plan. We all know that you can't expect to reach your entire audience by using a few marketing tools, because you have to reach them at different times and places with a variety of information. Social media will give your business the opportunity to do all of those tasks online.

Why are social media sites so beneficial to businesses who want to get the word out about what they offer?  One reason is because the sites are all free and easily accessible, which is why more and more people join every day. Another benefit is that everyone would have access to every piece of information you publish at all times.

A Few of the Whys

This list isn’t exhaustive, but here are a few reasons why  your business should be using social media.

Need a blog to:

§  improve your search results in Google

§  showcase your skills, services and products

§  show visitors to your site who you are and what you do by being open

§  engage in conversations

Need a Facebook Page to:

§  chat more informally about your services and products

§  listen to your customers

§  share help and advice related to your business

§  drive visitors to your homepage / blog where there are calls-to-action

§  learn more about your audience

5 Keys to Powerful Marketing

We need to make an impact and cut through the clutter.

Here are five tips to help you cement a lasting impression:

1 Give Your Marketing the "So What" Reality Check:

If you can answer "So what?"

to any of your selling points ... you need to go back to the drawing board before

you launch a campaign.

2) Make Sure the "Fluff and Substance" Are Balanced:

On one hand, if you deliver a message that's entertaining but lacks substance, you create a Red Bull adrenaline rush

with the debilitating crash. On the other hand, if you have great ideas, but bore your audience,

you lost them at hello. Make sure you have equal measure of both.

3) Don't Just Say It, Prove It: 

Is it possible, that buyers have a natural, built-in doubt mechanism, when it comes to offerings? Consider using evidence such as video testimonials, demonstrations, tours, statistics, facts, analogies and examples to help erase that doubt. Hint: proving things proactively (i.e. before someone asks you to prove it) adds to your credibility.

4) Make Your Intangibles Tangible:

Let's say your company has an awesome quality control program or your firms partners are Board Certified, you would obviously want to bring this to life.  That's where that intangible thing comes into play.   What does quality control look like? How do you flush that out? Instead of just talking about it, perhaps you could show them by taking them on a plant video tour to bring the quality control program to life. Make sense? Take a look at all the intangibles you offer and utilize multi-media to bridge the gap so your prospects can see and experience them.

5) Make It Interactive and Engaging: 

Nobody likes a lecture, so make sure your engaging and making it interactive. You make it interactive by knowing your audience and their needs. Many times we ask the same old questions and we don't sound like we are genuinely interested in knowing more.

Multi-media...

A better way to do business.

The delivery of clear, concise and effective business communications is your goal.   Multimedia solutions is our expertise…http://bizimage.net