Monday, May 16, 2011

Social Media?

Social Media?

Are you wondering how you can get more leads and prospects into the sales funnel?

If you haven't tried social media, that might be your answer. More and more people are using the Internet these days, and most of them are regular users of social media sites such as Twitter, Linkedln, Facebook and You Tube. In fact, Facebook was declared the most visited site on the Internet in 2010. Since so many people are on these social networks, why shouldn't your business be?

Creating social media profiles for your business adds more channels to your multichannel marketing plan. We all know that you can't expect to reach your entire audience by using a few marketing tools, because you have to reach them at different times and places with a variety of information. Social media will give your business the opportunity to do all of those tasks online.

Why are social media sites so beneficial to businesses who want to get the word out about what they offer?  One reason is because the sites are all free and easily accessible, which is why more and more people join every day. Another benefit is that everyone would have access to every piece of information you publish at all times.

A Few of the Whys

This list isn’t exhaustive, but here are a few reasons why  your business should be using social media.

Need a blog to:
§  improve your search results in Google
§  showcase your skills, services and products
§  show visitors to your site who you are and what you do by being open
§  engage in conversations

Need a Facebook Page to:
§  chat more informally about your services and products
§  listen to your customers
§  share help and advice related to your business
§  drive visitors to your homepage / blog where there are calls-to-action
§  learn more about your audience





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