Emotional and Rational Brand Aspects

To begin the process of understanding the emotional and rational aspects of your 

organizational or personal brand.  

1. Do you know what business you are in… and what you are not in?
   
   Yes No Don't know
2. Is your target market well aware of what you have to offer and how you can add value?
   
   Yes No Don't know
3. Does your strategy reflect the unique strengths of your organization?
   
   Yes No Don't know
4. Does your strategy reflect what your organization is collectively passionate about?
   
   Yes No Don't know
5. Do your employees have clarity on what you do, for whom and why?
   
   Yes No Don't know
6. Can employees at all levels articulate how their job fits into the overall organization’s goals?
   
   Yes No Don't know
7. Do you have a set of long-term and short-term goals that are specific, clear and measureable?
   
   Yes No Don't know
8. Is a set of performance measures used to track progress against strategy?
   
   Yes No Don't know
9. When initiatives are proposed, are they determined in light of performance gaps against strategic goals?
   
   Yes No Don't know
10. Are individual performance objectives and measures tied to organizational goals?
    
    Yes No Don't know
     Betsy Jordan- Accelera Consulting,  Schedule appointment today to discuss results.   http://bizimage.net/contact.html