On-Line Video vs. TV Ad Performance

Related industry stats continue to excite: comScore reports that in May 2010, 183 million U.S. Internet users watched nearly 34 billion videos (averaging 100 YouTube videos per month per user...so guess where you're going to get the most eyeballs). And eMarketer forecasts that spending for online video advertising will make the format the second biggest recipient of new ad dollars from 2010 to 2014: of the more than $13.6 billion incremental dollars that will flow into online advertising during that five-year period, 33 percent will come from video ads, representing a 30 to 40 percent increase in the sector. EMarketer predicts that most of this growth will come from "brand marketers looking for greater targeting shifting a portion of their TV budgets onto the Web."

Gotta Love Performance

There's even better reason for media planners to incorporate online video ads into their campaigns: they work! Online video advertising works for brand campaigns as well as traffic-generating ones. In April 2010, Nielsen found that premium online video ads actually outperformed traditional television ads in recall, branding, messaging, and likeability.

Released last June, DoubleClick's Benchmarks Report showed online video ads astronomically outperforming average click-through rates (0.1 percent vs. up to 5.0 percent, depending upon the size and type of video ad). TubeMogul places the figure a bit lower at 3.0 percent, but that's still a huge boost.

Online video advertising also outperforms when it comes to engagement and conversion, particularly when compared to other rich media ad formats. DoubleClick found 13 to 20 percent increases in ad interaction rates of video ads compared to non-video rich media ads. Video ad network BrightRoll conducted a study that found a five-month-long online video campaign for a major CPG company raised in-store sales over 6 percent.

Schedule a short 30min meeting to discuss developing a on-line video campaign today. http://bizimagemarketing.com

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Finding the Courage to Change

Betsy Jordyn, Windermere Design Contributor- Partner

The biggest challenge with change is that we have to give up the familiar and enter into the terrain of the unknown. And this is uncomfortable. For this reason, many of us would rather complain, than change. It is easier to talk about what is going wrong, rather than take the action to do what is right.

Instead of looking at change as a massive mountain to climb, consider what it looks like to take just one step. Have one difficult conversation. Take one small risk. When you practice reaching out and asking for what you want and then taking the necessary actions, you will find yourself propelled on the path you wish to go.

Stop wishing and get moving. Courage isn’t about being without fear. It is acting in spite of it.

Survey Says 

Contribute to the conversation.

Last week we asked – Why do we stay in situations that do not benefit us? Sense of comfort with the familiar; lack of vision for other alternatives; consequences of change doesn’t feel worth it; fear of upsetting others and burning bridges; lack of courage to make needed changes.

The majority of you responded “sense of comfort with the familiar” at 37%. “Lack of courage to make needed changes” followed closely at 26%. Only 3% of you cited “lack of vision for other alternatives.

Orlando Predators - Coach Bret Munsey as the team’s new head coach

The Arena Football League’s Orlando Predators is proud to introduce former Preds player and assistant coach Bret Munsey as the team’s new head coach.

The Winter Park native spent three seasons with the Predators from 2003-05, where he served as secondary coach and director of player personnel before becoming head coach of the Philadelphia Soul. Munsey led the Soul to a 35-20 overall mark in three playoff seasons (2006-08), including a 13-3 record and ArenaBowl title in 2008.

Munsey returns to the indoor game after spending the past two seasons as director of player personnel in the United Football League, where he currently holds that position with the Virginia Destroyers.

While in Orlando as an assistant coach under Fran Papasedero and Jay Gruden, the Preds went a combined 34-19 with Munsey on staff.

External Consultant

Educate on web-site and office

Patients are becoming ever more savvy about their medical care, wanting to know as much as possible. If you provide educational video on your site and in your office about your specialty that truly educates patients,not sells, it adds value to both your practice and the offices that refer their patients to you. Visit us at Bizimage.net